Sunday, February 17, 2008

GumGum

http://blog.wired.com/business/2008/02/gumgum-wants-to.html

Basically if someone uploads a photograph or movie to the web, it is insanely hard to track how many times it was viewed and making sure the person gets paid. The idea of this site is basically you upload content to GumGum. Then publishers will embed a flash based code which authenticates the number of times it has been viewed. It will then determine the licensing fee which will be given to the owner. This has been attempted before with different strategies. All in all this is very complicated to pull off. Personally I don’t see this working. Basically they are asking for publishers to accustom to their new ways. That is going to be hard to pull off.

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